Panali nthawi yomwe mayendedwe a mafashoni anali masiku 90-180 zisanachitike zomwe Zara, H&M, Uniqlo, Gap, Primark, Mango ndi Topshop adatengera masewerawa pamlingo wosiyana monga nthawi yosinthira idadulidwa kwambiri mpaka masabata kuchokera miyezi.Koma osewera atsopano monga Boohoo, Asos, Shein ndi Missguided adalowa nawo gululi, mafashoni adakhala ofulumira kwambiri!
Kuyambira miyezi mpaka masabata mpaka masiku, ndiye mayendedwe omwe mafashoni apeza pakapita nthawi!
Panali nthawi yomwe nthawi ya masiku a 90-180 inali yachilendo kwambiri zisanachitike za Zara, H&M, Uniqlo, Gap, Primark, Mango ndi Topshop adatengera masewerawa pamlingo wosiyana monga nthawi yosinthira idadulidwa kwambiri mpaka masabata. kuyambira miyezi.
Kwa zaka masauzande ambiri, koyambirira kwa zaka za m'ma 2000 amakumbukira zamatsenga omwe adapangidwa ndi mayina monga H&M, Zara, American Apparel, Forever 21 ndi Abercrombie & Fitch popeza adapeza masitayelo atsopano okonzeka kugulitsidwa pakangotha milungu ingapo.
Imeneyo inali mafashoni ofulumira kwa ife tonse.
Koma osewera atsopano omwe amakonda Boohoo, Asos, Shein ndi Missguided adalowa nawo gululi, mafashoni adakhala othamanga kwambiri!
"Ngati mafashoni azaka makumi angapo apitawa akhala akudziwika ndi mitengo yotsika, kuchuluka kwambiri, komanso kuthamanga kosalekeza, ndiye kuti mayendedwe atsopano amtunduwu akukankhira njira zitatu izi kukhala monyanyira ...", akutero mtolankhani Lauren Bravo, wolemba mabuku. bukhu lofunikira la How To Break Up With Fast Fashion, lomwe limafuna kuti tizichita zinthu mwapang’onopang’ono komanso mwanzeru pogula zinthu, kwinaku akuwonjezera kuti, “Tafika poti zovala zikugulitsidwa ngati ‘Fast Moving Consumer Good’, chimodzimodzi. gulu monga zakudya zokhwasula-khwasula, zakumwa zoziziritsa kukhosi, mankhwala otsukira mano - monga chinthu chotayidwa, kudyedwa kamodzi kenako nkutayidwa. ”
Koma ndi zovala, kutaya si njira yotsimikizika!
Kwa omwe sakudziwa, ogulitsa mafashoni othamanga kwambiri alibe masitolo a njerwa ndi matope pamene amasunga ntchito zawo zonse pa intaneti, kumene ndalama zawo zimakhala zotsika komanso zogula mwachidwi zimakhala nthawi yomweyo.
Zovala sizimachokera kulikonse ndipo mafashoni apamwamba amabweretsa ndalama zotsika kwambiri zachilengedwe.
KUKHALA KWA CARBON
Makampani opanga mafashoni ali wachiwiri pazikuluzikulu zowononga mafakitale, zomwe zimachititsa 10 peresenti ya kuipitsidwa kwapadziko lonse, zomwe zili pamwamba kwambiri kuposa mpweya wochokera paulendo wapaulendo!Pamene factoring mu moyo wonse wa chovala, kuchokera kupanga ndi zoyendera kupita, potsirizira pake, kutha mu kutayirapo, okwana, 1.2 biliyoni matani mpweya mpweya amamasulidwa ndi mafakitale mafashoni chaka chilichonse.
Sikuti kuchuluka kwa zinyalala zomwe zimatumizidwa kumalo otayirako sikungotengera mpweya wamakampani opanga mafashoni omwe amakhudzidwa ndi kuchuluka kwa zinyalala zomwe zimatumizidwa kutayira, mpweya wa CO2 panthawi yopanga ndi kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka anthu.
Malinga ndi lipoti la McKinsey, makampaniwa akuyenera kupitilira zomwe akufuna kuwirikiza kawiri, ndi mpweya wokwana matani 2.1 biliyoni a CO2 ofanana mu 2030, pokhapokha atachita zina zowonjezera.
Chimodzi mwazinthuzi chidzakhala chifukwa cha kuchuluka kwa kavalidwe kavalidwe kokhala ndi fashoni yothamanga kwambiri pachimake.
MADZI, MMODZI WA WOPHUNZITSIDWA KWAMBIRI!
Makampani opanga mafashoni ndi omwe amagwiritsa ntchito madzi ambiri.Madzi ambiri opanda mchere amagwiritsidwa ntchito popaka utoto ndi kumaliza.
Monga momwe zimatchulidwira, zitha kutenga matani 200 amadzi opanda mchere pa tani imodzi ya nsalu zopaka utoto (20 peresenti ya kuipitsidwa kwamadzi m'mafakitale kumachokera ku mankhwala opangira nsalu ndi utoto; matani 200,000 a utoto amatayika kunyalala chaka chilichonse).
Malinga ndi malipoti, chaka chilichonse, makampani opanga mafashoni amagwiritsa ntchito malita 1.5 thililiyoni amadzi ngakhale kuti 2.6 peresenti ya madzi amchere padziko lonse lapansi amagwiritsidwa ntchito popanga thonje lokha (malita 20,000 amadzi amafunikira kuti apange thonje 1kg), osanenapo madzi. kuipitsidwa chifukwa cha kuchuluka kwa feteleza popanga thonje, zomwe zimawononga madzi otuluka komanso madzi otuluka nthunzi.
Poganizira kuti anthu 750 miliyoni padziko lonse lapansi alibe madzi akumwa, kuwononga kotereku ndi kuipitsa kwa akatswiri amadzi akuona kuti n’kosafunika kwenikweni, osatchulanso za kugwiritsa ntchito mankhwala mopanda nzeru, omwe amagwiritsidwa ntchito kwambiri popaka utoto, kuthirira, kupanga CHIKWANGWANI, ndi kukonza konyowa kwamtundu uliwonse. za zovala zathu.
Malinga ndi malipoti, 23 peresenti ya mankhwala onse omwe amapangidwa padziko lonse lapansi amagwiritsidwa ntchito ngati nsalu, ngakhale kuti anthu 20,000 amamwalira, khansa ndi kupititsa padera chaka chilichonse chifukwa cha mankhwala omwe amawapopera pa thonje (24 peresenti ya mankhwala ophera tizilombo ndi 11 peresenti ya mankhwala ophera tizilombo. mankhwala ophera tizilombo padziko lonse lapansi, amagwiritsidwa ntchito popanga thonje).
KUCHULUKA KWA VUTO LA ZIPANGIZO KWA fashoni…
Banja lina kumayiko a azungu akuti limataya pafupifupi zovala zokwana makilogilamu 30 chaka chilichonse pomwe 15 peresenti yokha ndi imene imapangidwanso kapena kuperekedwa, ndipo zotsalazo zimapita molunjika kumalo otayirako zinyalala kapena kutenthedwa.
Poganizira ulusi wopangidwa, monga poliyesitala, ndi ulusi wa pulasitiki, ndipo suwola, ukhoza kutenga zaka 200 kuti kuwola ngakhale malipoti akusonyeza kuti ulusi wopangidwa ukugwiritsidwa ntchito pafupifupi 72 peresenti ya zovala zathu lero.
Pakadali pano, malipoti akuwonetsa kuti pafupifupi 5.2 peresenti ya zinyalala m'malo otayirako masiku ano ndi nsalu ndipo ndizomveka kotero kuti moyo wa chovalacho umakhala pafupifupi zaka 3 zokha ndipo poganizira kuti pafupifupi zidutswa mabiliyoni 80 za zovala zimapangidwa chaka chilichonse (chomwe chili pafupi. 400 peresenti poyerekeza ndi zaka makumi angapo zapitazo) pamene asanatayidwe, chovala pa avareji chimavala pafupifupi nthawi 7 ngakhale 20 peresenti mpaka 30 peresenti ya zovala za zovala za akazi ambiri zimavala konse, ikungowonjezera kuwonongeka ndipo mafashoni a ultrafast akufulumizitsa ndondomekoyi.
Katswiri wina wamsika ananena kuti: “Zinthu zimenezi (zofulumira kwambiri) zimakakamiza anthu kuti azigula zinthu zambiri nthawi zonse—ndipo azigula zinthu zambirimbiri,” anatero katswiri wa zamalonda pamene akuwonjezera kuti chifukwa chakuti amadalira zinthu zazing’ono, zimawononga kwambiri chifukwa anthu amavala chinachake kangapo asanaponye.
MICROFIBRES POLLUTION…
Nthawi zonse chovala chopangidwa chimachapidwa, pafupifupi ma microfibres pafupifupi 700,000 amatulutsidwa m'madzi, omwe pamapeto pake amalowera m'nyanja ndi kulowa m'maketani athu a chakudya.
Izi zidapezeka mu kafukufuku, yemwe adapeza pafupifupi matani 190,000 a ulusi wa microplastic wa nsalu amalowa m'nyanja chaka chilichonse ndipo izi sizochepa kunena pang'ono.
Pakadali pano, kafukufuku wina wapeza kuti kuvala ulusi wopangidwa kumatulutsa tinthu tating'onoting'ono tapulasitiki mumlengalenga ngakhale munthu m'modzi amatha kutulutsa pafupifupi ma polyester microfibres pafupifupi 300 miliyoni pachaka ku chilengedwe pochapa zovala zawo ndi zopitilira 900 miliyoni mlengalenga pongovala zovalazo.
KUTETEZA ZOCHITIKA KWAMBIRI
Pamene chipembedzo cha mafashoni amakono chikukulirakulirabe, chifukwa cha chikoka chomwe sichinachitikepo m'malo ochezera a pa Intaneti, tsopano chikulimbikitsa mbadwo watsopano womwe umawona mitengo yotsika komanso chikhalidwe chotayira ngati chizolowezi - achinyamata ambiri masiku ano amaona kuti zovala zatha pambuyo povala amatsuka pang'ono - ngakhale kuchulukitsa ndi kutaya msanga kwangowonjezera vuto la zinyalala zamafashoni.
Chiwerengero chonse cha zovala ndi nsapato zomwe zidatayidwa ku USA mokha mu 2000 (zotengera zaka zapang'onopang'ono) zidayima matani 6.5 miliyoni, zomwe zidakwera mpaka matani pafupifupi 15.5 miliyoni mu 2020 (nthawi yamafashoni) kulembetsa chaka ndi chaka. CAGR) pafupifupi 9 peresenti.
Koma izi zidalipo mpaka pakubwera kwa mafashoni apamwamba kwambiri, omwe tsopano akuyenera kukankhira chiwongola dzanja chokwera.
Komabe, ofalitsa mafashoni apamwamba kwambiri monga Boohoo, Asos, Shein ndi Fashion Nova adanena kuti amatulutsa pakufunika ndipo chiwerengero chokha cha zovala zomwe zimafunikira kwenikweni, zomwe amasunga ndizochepa kuposa zomwe zimapangidwa panthawi yachangu.
Kachiwiri, kulowera m'mphepete mwa nyanja ndikuchepetsa kwambiri kutulutsa mpweya wa kaboni chifukwa mayendedwe akuchepa kwambiri.Tengani mwachitsanzo wogulitsa mafashoni ku China Shein, yemwe ali ndi ambiri ogulitsa nsalu ndi zovala zomwe zili ku Guangzhou;Momwemonso wogulitsa mafashoni aku Britain a Boohoo amapeza pafupifupi 50 peresenti ya zovala zake kuchokera ku England kokha
Nthawi yotumiza: May-23-2022